Burberry: A Legacy of Timeless Fashion

A Brief History of Burberry

Burberry, a British luxury fashion house, was founded in 1856 by Thomas Burberry. While initially specializing in outdoor attire and creating a weather-resistant fabric called gabardine, the brand later expanded to offer a range of ready-to-wear clothing, fragrances, and accessories. The iconic Burberry check, trademarked in 1924, has become synonymous with the brand and remains a symbol of elegance and sophistication.

Burberry Today

Under the creative direction of Riccardo Tisci, the iconic British brand has undergone a transformation while still staying true to its roots. The brand’s signature trench coat has been reimagined with innovative techniques and materials, such as recycled nylon and sustainable cotton. Additionally, Burberry has made significant strides towards sustainability by committing to using 100% sustainable cotton by 2022 and partnering with sustainable luxury fashion company Elvis & Kresse to repurpose leather offcuts. Another significant aspect of Burberry’s evolution has been its focus on inclusivity and diversity. In 2018, the brand came under fire for burning unsold products to maintain exclusivity, resulting in a significant public backlash. In response, the company pledged to stop the practice and has since partnered with organizations such as REBORN to redistribute unsold items to those in need. In a further move towards inclusivity, the brand has also launched a collection of gender-neutral clothing and accessories.

Burberry’s Future

Looking ahead, Burberry’s focus on sustainability and inclusivity will undoubtedly continue to shape the brand’s future. The company has set ambitious goals, such as becoming carbon neutral by 2022 and achieving a 50% reduction in greenhouse gas emissions by 2030. Additionally, the brand will continue to innovate in materials and techniques to create sustainable and eco-friendly products that meet the needs of a social-aware consumer. In conclusion, Burberry has made significant strides in recent years to establish itself as a leader in the luxury fashion industry. By upholding a legacy of timeless fashion while still embracing innovation, sustainability, and inclusivity, the brand continues to inspire and set trends that resonate with a broad and diverse clientele.